It’s here again – #BlackFridayFeeling

Here we are, finding ourselves edging again towards the end of November, thinking about putting up our Christmas lights before Black Friday lands.

Oh wait – it’s already landed – a week or so early. It seems firms have yet again decided to ditch the one-day Friday deal for a week-long sales extravaganza, all vying for a piece of the forecasted £10 billion, week-lasting pie.

Over the last few years, UK retailers have been following our American friends whose influencing trends have become increasingly more considered each year.

We are barely over the huge Halloween phenomenon and are at the starting blocks for Black Friday, the un-official starting date for Christmas shopping in the USA.

There are several versions of the Black Friday history and probably it started much earlier than people think.  President Lincoln designated the last Thursday in November as the Thanksgiving Holiday so the Friday after this day was thought of as the unofficial beginning of the Christmas season, but this day wasn’t referred to as Black Friday.

The Black Friday name itself didn't become famous until 1966. That's when a story appeared in an advert in The American Philatelist, a stamp collectors' magazine.  The Philadelphia Police Department used the name to describe the traffic jams and crowding in the downtown stores, and I’m sure we can all relate to that, especially those of us out there, bargain hunting.

Are Black Friday deals all they seem though? Consumer Group Which have warned that we should be wary of Black Friday deals that are not always as they seem and to check that prices are cheaper as more than half of last year’s Black Friday deals were cheaper or the same price at other times in the year.  They advised the customer to "look at the price, not the 'saving'."

Do you get frustrated sometimes when you think about Black Friday?

Don't people know that only a very small proportion of them can come out of this mayhem ahead? That it's just a slightly more veiled con than a casino, no more than a bait and switch on a huge scale? A bit like supermarket BOGOF’s – you come for the deal, but end up leaving with a whole bunch of stuff you didn’t really want and have overpaid for.

Black Friday 2017 is expected to be the biggest day of spending the country has ever seen with UK shoppers expected to buy £10bn worth of goods over the next week. Still seeing huge growth, Black Friday no longer lasts just one day, with many firms launching week long deals, that start Mid-November and last right through until after Cyber Monday.

So, are your staff on board and ready for it?   Can your website handle all extra traffic? Will your IT infrastructure stand up to it? Need new equipment? We are happy to help – just call us on 01423 206340